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Spotlight On: UrbanOG

Some fashion lovers are more on the traditional side of the spectrum when it comes to the clothes they choose, while others like to be more daring. For the daring divas there are boutiques like UrbanOG.

Here’s some background on this online retailer: is an internet based fashion store that started with the vision of providing the latest fashion footwear, competitive prices, and superb customer service since 2005. With the company rapid growth and large customer demand for new items, soon after introduced unique apparel lines as well as swimwear, costumes, handbags, and fashion accessories. headquarters is based in Chino in Southern California, We have a complete office and warehouse operation with well trained and friendly staff who are dedicated to assist valued customers.  Despite the company growth and diversity, our mission has not changed. is dedicated to relentless product innovation, competitive pricing, and complete customer satisfaction.

Two of the features we love about this website are the ability it provides shopper to search by trend and also the editorialized lookbook that adds imagery to the trends and also shows you unique ways to style certain pieces that you might not have otherwise considered.

What you can expect to see on the UrbanOG site are ultra-trendy more fashion-forward and even daring pieces. The site is a great resource for the girl who likes to mix and match certain trendy items to create her own look, and then there are also more basic pieces thrown into the mix too, so it’s easy to build an entire outfit and make it your own with what you find on the site.

Some items we love include:

V-Back Midi Dress: What’s fantastic about this dress is the complete level of versatility. It’s one of those pieces that could easily be worn to the office and then to the club at night. It has a sexy silhouette that’s balanced by the length, which falls just below the knee. There’s also a certain level of sexiness in terms of the low-cut back, but if you’re wearing it to work or a more formal occasion, throw a great blazer on.

Cap Sleeve Trapeze Dress: This dress is both sweet and sexy and it’s a great piece for summer when paired with a cool hat and a great pair of shoes. It has a billowy and somewhat voluminous shape on the bottom, while the top remains more tailored and refined. It’s made from soft cotton, has a simple rounded neckline, and two side pockets.

Fringe Hem Maxi Dress: This is definitely one of the more daring and avant garde items to make our list. This maxi dress has fringe detailing that begins just below the hip and continues to ankle level. It’s sleeveless and made from a soft, stretchy knit. This is a must-have look if you’re going for a festival style.

Backless Abstract Bodycon Dress: What’s not to love about this? The colors are amazing, the print is eye-catching and this backless mini dress has short sleeves and a daring plunging back.