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Jessica Simpson Set to Launch Her Own Boutiques

Jessica Simpson has gone from a global pop star to the head of a major fashion brand. Her Jessica Simpson collections include clothing, shoes and accessories and you can find her items in big department stores across the nation, and now she’s taking her fashion empire even a step further, as it’s been announced she’s going to launch her own boutiques.

It was reported by US Weekly that the 34-year-old, who currently sells in stores like Dillard’s, Macy’s and Lord & Taylor, is bringing in about $1 billion per year as a result of her fashion endeavors.

Now the mom of Maxwell, 3, and Ace, 23 months, is going to be ideally opening her own namesake stores in cities like Chicago, N.Y. and L.A., although a source told US Weekly it’s not going to happen all at once and the celebrity plans to take it slow as she expands her boutiques throughout the country.

Bustle reported the following about Simpson and her fashion line:

Further proving to the world that she’s the reigning queen of celebrity brands, Jessica Simpson is opening fashion boutiques across the country to house her successful line of clothing, shoes, accessories, and fragrances. Us Weekly reported that the pop-star-turned-fashion mogul is set to launch a chain of boutiques that will carry products from the Jessica Simpson brand as early as this year. The news follows the announcement this spring that Simpson sold half of her company’s stake to Sequential Brands Group, Inc. 

“I never dreamt that this would happen to me in a million years,” Simpson told Forbes about leading a business empire and what has contributed to its success. “I feel like I can relate to the heart of every woman, no matter what size, what age.” The singer and mother of two founded her company in 2005, which grew to $1 billion in earnings last year thanks to her line of handbags, shoes, and fragrances. Simpson has since expanded her fashion empire to include women’s clothing, maternity, intimates, and home decor. 

Many people believe Jessica Simpson has been so successful in the fashion industry because she’s really able to capture what every woman is looking for. Jessica told an audience at the Forbes Power Women’s Summit last year that she feels like she understands women because she’s been “every size on the planet.” She also went on to say there’s a whole world beyond New York and L.A., and she said she’s able to really understand what it is that women in Middle America are looking for.

What you find with all of her items are pieces that embrace trends and styles that are current, but they’re also fun and easy-to-wear no matter what your body type, your lifestyle, where you live or what you do on a day-to-day basis.

We love the idea of a Jessica Simpson boutique, so sound off and let us know what you think about the idea!